Designed for the journey ahead
Creating a premium e-commerce site for Jaguar Landrover
Services
UX Design, Visual Design, Interaction Design
The brief
Two iconic brands, one platform. Jaguar Landrover needed an ecommerce experience that matched the quality of the product - visually refined, easy to navigate, built to convert. We created the visual design whilst working closely with JLR's in-house team
Orange R241 G95 B34 #F15F22
Navy R6 G22 B58 #06163A
Accent R248 G246 B240 #F8F6F0
Dark Navy R13 G18 B27 #0D121B
The challenge
When every customer already has an opinion on the brand, every pixel carries weight.
The project moved through multiple rounds of design exploration, balancing input from stakeholders across the business while keeping the visual language consistent from page to page.
